MHA FPX 5010 Assessment 2: TOWS Matrix Analysis and Strategic Planning 

Part 1: TOWS Matrix and Analysis 

TOWS Matrix Analysis

Internal Strengths

From the pull analysis, Cigna possesses a largely professed pool, achieved through regular training on arising patient conditions. This pool effectiveness aids in service provision and product quality. Robotization ensures steady product quality and strictness in product. The company’s favorable financial position enables future expansion. Social media presence on platforms like Facebook, Twitter, and Instagram enhances customer engagement (Guimaraes, 2020). 

Strength and opportunity strategies

Cigna can work its strengths to explore new request corridors and use its financial stability for expansion. Its strong media presence can drive online deals, and it can invest in eco-friendly products with its stable financial position (Guimaraes, 2020). 

MHA FPX 5010 Assessment 2: TOWS Matrix Analysis and Strategic Planning

Internal Weaknesses

High-hand development, precious payment parcels, cash flux challenges, and low disquisition and development spending are internal sins. These sins impact hand retention, functional costs, and invention (Fern Fort University, 2016). 

Weakness and opportunity strategies

Cigna can address sins by staking on openings. Exercising e-commerce and government grants can reduce costs and ameliorate hand welfare. Using low interest rates can grease property purchases, reducing payment charges (Willis, Cave & Kunc, 2018). 

External Opportunities

Digitization, growth in e-commerce, increased social media operation, low interest rates, and government grants offer openings. These can enhance online deals, request presence, and product invention in eco-friendly results (Baker, 2014). 

Strengths and Threats strategies

Cigna can employ its strengths to palliate risks. Its social media presence can fight new entrants, investing in intellectual property can combat intra-artificial competition, and invention with a professed pool can address high energy prices (Fern Fort University, 2016). 

External Threats

New entrants, high energy prices, increased intra-artificial competition, and shifting exchange rates pose risks. These can lead to requested share loss, increased product costs, and profit reduction (Fern Fort University, 2016). 

Weakness and Threats strategies

Strategies to address sins and risks include increased disquisition and development investment for product insulation and perfecting hand weakness to reduce development and competition (Willis, Cave & Kunc, 2018). 

Part 2: Draft Strategic Plan

Predicated on the pulls matrix analysis, the following strategies are recommended for Cigna 

• Maximize customer satisfaction through bettered service delivery 

• Integrate a customer feedback system. 

• Give 24/7 customer service. 

• Increase duplication deals openings and reduce marketing costs. 

• Enhance organizational processes through information technology integration 

• Identify compatible electronic record operation systems. 

• apply and train staff on the new ERMs system. 

• Manage quality and volume of records. 

• Maximize organizational values to the community through different insurance products 

• Increase healthcare access by the community. 

• Accept different insurance content. 

• meliorate overall community health. 

• Reduce hand development through impulses and increased automation 

• Meliorate overall productivity. 

• Maximize hand welfare. 

• Offer competitive benefits. 

MHA FPX 5010 Assessment 2: TOWS Matrix Analysis and Strategic Planning

Willis, G., Cave, S., & Kunc, M. (2018). Strategic pool planning in healthcare A multi-methodology approach. European Journal of Functional Exploration, 267(1), 250-263.