DB FPX 8405 Assessment 4

Introduction

It is simple to identify business problems, but coming to the decision of doing the hard work it requires to actually overcome and tackle them isn’t always as easy. Capra Tek has three business problems within three of the most significant areas of its business. This business report mimics potential remedies for each of the problems.

Leadership

The organizational problem Capra Tek is experiencing in terms of leadership is a lack of disaster preparedness training. To effectively address and potentially fix the problem, Capra Tek must implement a crisis leadership model into their existing leadership training model.

A Crisis Leadership Training Model

Garrido’s (2024) research set the fact that organizational development is not viable except on a comprehensive plan and an effective leadership model framework. Having the correct crisis leadership training model can not only enable Capra Tek to remain in business during times of crisis, but it can also set them up for success in the marketplace. Change is inevitable, and being ready for change needs to be the priority in any organizational leadership training model. In the future, Capra Tek should not only be anticipating change but also have its leaders at all levels prepared for crisis management. 

Applied Framework—A Crisis Leadership Training Model

A crisis management model, states Marker (2020), is a theoretical model that allows an organization to prepare for, avoid, manage, and recover from a crisis. Pre-crisis management that includes planning, documentation, training, and simulation of crisis situations will constantly keep the leaders at Capra Tek appropriately ready for the next crisis. The relational model of crisis management (Figure 1) relies on the integrative approach to crisis management (Jacques, 2007). Such an integrative approach relies heavily on prevention of crises and preparation to face a crisis. Both readiness and prevention are grounded in the organization’s crisis leadership development program.

Mind Map

Mind mapping is a helpful tool with many diverse uses. Some of those uses are brainstorming, summarizing, consolidating, and decision-making, states Scheiner (2004). Mind map 2 (below) is a mind map that could help Capra Tek to develop an effective model for crisis leadership training.

Information Systems

Relying on legacy information systems that are unable to communicate properly with a new database management tool is the second business problem Capra Tek is addressing. The solution to resolving this problem is to create a model that can be incorporated into the organizational digital transformation process.

Model

Resolving problems with new information system technology has to start with the people. A framework that can help Capra Tek address this matter is the ADKAR model. The initialism ADKAR refers to the five aims that users should fulfill to enact effective change (Pearson, n.d.). They are awareness, desire, knowledge, ability, and reinforcement. System user awareness will definitely manifest as soon as any new information system comes into place. Early handling of users’ expectations (preferably pre-launch) will help achieve the goal strategies and wanted knowledge. Creating a phased model of user training in the new system will offer the foundation of capability, and repeated training will be a great asset for the reinforcement goal. Using the ADKAR model will be a great asset for Capra Tek to use in addressing this business problem.

Marketing

Maintaining company competition in market competition to millennials is the third business concern that Capra Tek is attempting to address. The specific challenge of this challenge is that there is no adequate digital marketing campaign that attracts millennials to Capra Tek.

Model

Influencer marketing is the new model of word-of-mouth campaign. Using the model of influencer marketing is an ideal place to begin for Capra Tek when addressing this business concern. Kumar et al. (2023) utilized the theory of planned behavior (Ajzen, 1991) and social learning theory (Bandura & Walters, 1963) as part of their qualitative investigation to identify salient factors of influencer marketing. The investigation found several salient features of influencer marketing that drive consumer behavior. Some of these salient features are that consumers are influenced by area of expertise, information, and brand affection.

The initial action in the planning process for the influencer marketing model is to involve key stakeholders. More precisely, key millennial stakeholders internal and external to Capra Tek. Involving millennial stakeholders who are already employees of Capra Tek will provide real-time feedback as digital marketing concepts start to be conceptualized. From conceptualization to developing the requirements of a digital marketing strategy to implementation, millennial-driven projects will yield the most optimal results.

Summary

As quoted in the introduction, having the work done to solve today’s business problems is rarely easy. Modeling for fruitful solutions is the right place to start, but new concepts are precisely that until they are actually put into operation. Capra Tek’s management must take proper next steps, create necessary processes, and most importantly engage major stakeholders if it seriously cares to solve the business problems discussed in this report.

DB FPX 8405 Assessment 4 Business Report Capra Tek’s Business Problems 

Marker, A. (2020, July 20). Models and Theories to Improve Crisis Management. Smartsheet. Retrieved April 8, 2024, from https://www.smartsheet.com/content/crisis-management-model-theories

Pearson, & Sonia. (n.d.). What is the ADKAR Model and How to Use It?  . Retrieved April 9, 2024, from https://tallyfy.com/adkar-model/

Scheiner, M. (2024, February 14). What is a mind map? (+ How to Use Mind Mapping Techniques). CRM.org. Retrieved April 9, 2024, from https://crm.org/news