DB FPX 8400 Assessment 3

Library Bibliography

One of the databases most relevant to my research area is Business Source Complete, which is a full-fledged source of firm data for academic researchers. This database encompasses all business issues, such as marketing, management, accounting, finance, and economics (Using Business Source Complete | Small Business Accelerator, 2010). It contains more than 1,000 international journals. According to EBSCO, “Business Source Complete surpasses any available sets of information available due to its better content of companion-researched, business-related diaries. Included as part of the exhaustive inclusion brought about by this information base are ordering and altered works for the basic scholarly business diaries, back similarly as 1886” (Business Source Complete | EBSCO, 2021). Another pertinent database within my research area is Business Expert Press. The database is targeted towards business students and executives who need trusted, high-quality, and specialized information and expertise from the finest professionals in the entire business management world. Business Expert Press collaborates with a number of business experts and educators to provide cutting-edge and critical business resources. Authors and editors come from premier institutions. But another handy feature is that many e-books can be downloaded as PDF and EPUB; thus, one can print and read offline (Business Expert Press | PMWorld Library, 2021).

DB FPX 8400 Assessment 3 Library & Annotated Bibliography

Keyword searches are important because they tell search engines what information you want to locate within the database. Key terms facilitate narrowing the search results, especially if one has many articles to wade through. The key terms I can utilize when searching the three databases are marketing, promoting, business management, small business, and business community. “Business management” is the handling of the activities of or within a business, a topic of concern given that I run a small business. “Marketing” refers to the activities, institutions, and processes for creating, communicating, delivering, and exchanging offerings of value to customers, clients, partners, and society. “Promoting/promotion” refers to any marketing communication employed to inform target audiences about the value of a product, service, brand, or issue. Lastly, “business community” refers to individuals who operate businesses, which provides necessary social connections and interaction. Being part of a community improves physical and mental health. In research, it is useful to search using a number of techniques, such as Google Scholar, which I have already used to get scholarly articles. Annotated Bibliography Small businesses are the nucleus of big businesses, which initially started as small enterprises.

Annotated Bibliography

There has been a boom in small mom-and-pop companies post-COVID-19 pandemic because individuals understood the significance of offering useful services.

Though not all can be a CEO, this age has emphasized the importance of fulfilling one’s purpose through entrepreneurship and business. This article explains the structure of small businesses and how they lead to the growth of Fortune 500 firms. All businesses start small, and though SBA loans and lending can be useful for business growth, they can cause damage if the business fails. Stiff growth will actually be slowing down development unless there are proper clientele and adverts. Money management is crucial upon receiving an SBA loan, as the terms of the agreement will count in business. The problem is whether loans are made to help or put businesses in debt with the state. Word-of-mouth (WOM) advertisement is the strongest advertisement for spreading or furthering information. The research confirms that WOM is the most potent mode of advertising. Despite the belief that guerrilla marketing is a relic of the past, WOM is always evidence that shows there’s still a demand for concrete marketing in generating hype and viral marketing. Consumers have to trust and believe in the product, and seeing the product lauded by people whom they can trust encourages them to construct the trust. Persuasive marketers invest in campaigns based on WOM. For businesses, WOM is also cost-effective since it does not need a huge investment to persuade prospective customers.