BUS FPX 4124 Assessment 4

Introduction

Axess Pointe Community Health Center (API) is a federally qualified health station (FQHC) for the Summit and Portage counties of Northeast Ohio, providing a range of medical, dental health services, behavioral health, and pharmacy (API, 2021). Even though the service of different payment groups, such as Medicaid, self-pay, and commercial payers, is provided, the Medicare population in API comprises only 16% of the payer mixture (API, 2021). Particularly the peak in the county, where the majority of the API sites are situated, is 65, and demographically, approximately 21% of the population constitutes a population (US Census Bureau, 2020) and offers a chance to target the patient base on a mass scale that is not adequately served by health care.

BUS FPX 4124 Assessment 4:Financial Assistance Strategy

FQHCs, which Axesspointe looks to provide services to the population—stinging the population with the bottom, subscribers, and poverty. As 23.5% of Akron’s population resides below the poverty line (U.S. Census Bureau, 2020), the provision of financial help from API becomes significant in its marketing strategy. Through practices such as the Sliding Fee Scale (SFS), API provides financial help to medically qualified individuals, even current health insurance, which attempts to increase more medical recipients.

Specialized Medicare Services

To entice the Medicare population, API intends to highlight the specialized medical services, such as early preventative physical exams (IPP) and yearly wellness visits (DRV). In addressing the needs for individual health care for this demographic, API attempts to differentiate the appeal between superiors who vary and look for extensive care choices.

Competitive Landscape

Oak Street Health, being one of the best competitive organizations in the Akron area, is efficient at ensuring Medicare patients experience a priority in preventive health care (Oak Street Health, 2021). Through services with an objective of satisfying superiors’ general needs, such as community involvement projects and distinct special health programs, Oak Street is in strong competition with health API. Specifically, the focus on Oak Street on specialization in aging care is appropriately repeated with an aging population that creates market conditions.

BUS FPX 4124 Assessment 4 Competitor Health Care Market and Product Report

Utilization Strategies

The key to the success of Oak Street Health is the skilled utilization of a challenging market. By understanding the significant role of family members in caring for superiors, Oak Street has implemented patient relationship leaders to assist patients with various aspects of the health care system (Oak Street Health, 2021). This proactive measure is consistent with the mature needs of superiors and is part of the reputation of Oak Street for patient-centered care.

Conclusion

Health organizations must continually evaluate and comprehend their market dynamics to effectively respond to social needs and deliver quality care. Through aligning strategies with demographic, geographical, and socioeconomic determinants, health professionals who are APIs can enhance their relevance and impact in delivering high-quality healthcare and attaining positive outcomes for their target population.