BUS FPX 4124 Assessment 2

To: Physical Rehabilitation Owner

From: Dianna Fete, PT Manager

Date: October 6, 2021

Subject: Adopting a Formal Marketing Plan – Proposal

It is evident that a formal marketing approach for established health services may appear to be redundant. Since there is little competition of any kind in our firm recently, there has been no need for extensive search and advertisement. But with Mercy Hospital renewal, the patients get a chance to bring all their care under one roof, which we cannot match. This will do the organization good, at least in my proposal of a strategic and formal marketing plan.

BUS FPX 4124 Assessment 2:Benefits to Health Care Marketing

Marketing of orthopedic services enables us to expand our patient connections and nutritional relationships, which we have already built. Effective marketing of health services results in effective patient engagement, resulting in a prosperous practice (Williams, 2020). Where the patients have been given room to acquire products or services at places other than one, then they will be doing so for optimum value as well as convenience. Besides being the grace of a rehabilitation unit, patients present marvelous convenience (Thomas, 2015). With several deals at their disposal among suppliers at the hospital, patients can do what they have in ortho services. Our organization must separate our services, and it can be done with social and digital marketing.

Marketing Strategies

I recommend that we implement an aggressive social and digital marketing campaign. By having the name and service of the organization in the eyes of the audience on a social site, we can deploy a broad network to reach more patients. We can instantly deploy an exercise for patients to complete the satisfaction survey, which can be scanned to look online, and the patients can be requested to rate our practice on our website following the visit.

Meanwhile, it can take a lot to inquire about the population of the patient; this public data available will have the potential to grow our patient’s population. Online marketing and advertising organizations will put Google or other search engines at the top of the search. Google advertisement pay will benefit our brand awareness. Research has given us much information on the patients’ functions to observe (Williams, 2020).

BUS FPX 4124 Assessment 2 Proposal to Adopt a Formal Strategic Marketing Plan 

• 88% of the new patient journey starts with an internet search.
• 48% of patients find the Internet prior to scheduling appointments.

Prospective patients will be more likely to plan with an organization that has a high reputation, and 85% will likely go for an organization that employs modern technology (Williams, 2020). For them to remain significant in today’s market for health organizations, they should be appropriate for a more digital world. Engaging patients using digital marketing tactics will provide our organization with an upper hand at Mercy Hospital if we promote our names into public view.