BUS FPX 4024 Assessment 4

Customer Knowledge and the Internet 

Understanding customer needs and how to meet them is essential for ensuring that the business delivers its products in a way that aligns with market demands. Using diverse methods to inform customers enables everyone to be aware of the company’s existence. In the present age, the Internet is an effective marketing tool for customers, as it is employed in nearly every household and by nearly every consumer. There are various effective means of reaching potential customers, including social media, email advertisements, and pop-up ads on websites. Because millions of users still migrate to the Internet for product details, it is crucial for businesses to capitalize on online platforms in their marketing (Statista, 2017).

Zillow 

Zillow is an online business founded in Seattle, Washington, in 2006 that is reshaping America’s property market as a premier real estate and rental marketplace in the United States.

The aim is to make home shopping convenient and convenient for buyers. Zillow connects consumers or clients with local professionals offering services to meet clients’ requirements. The category offerings on Zillow range from rent, buying, sales, rebuilding, financing, and others. Along with a database of more than 110 million houses available for sale or rent, Zillow also includes properties that are no longer on the market, provides a historical sales price, and offers an estimated current domestic value ​​and lease through “Gestimates” (Zillow, 2019).

 Zillow Website 

The Zillow name differs from other websites that have similar functions, like real estate firms or standalone real estate firms.

It is an easy but powerful design in the brand—a blue house-sized “Z” with a slant line, followed by the firm name, Zillo. This brand appears prominently on every page and in the website’s search feature (Zillow, 2019). On the contrary, sites from other property firms have large amounts of content and limited Zillow branding. For instance, Brey and the firm have limited branding and content, rendering them less conspicuous for customers. Additionally, specialized Zillow promotions on multiple internet platforms, in contrast to other participants like CO (Zillow, 2019), provide persistent visibility to consumers.

BUS FPX 4024 Assessment 4:Benefits of Website 

The Zillow website offers a consumer-friendly, informative, and comprehensive experience to consumers.

With fresh and comprehensive information, users are able to browse the site with ease.

The readability of the site accommodates various users, such as individuals with visual impairments.

Ample and comprehensive images, such as road views, provide consumers with a good perspective of properties.

These attributes have a drop in other real estate websites, which makes Zillow stand out. Additionally, Zillow’s pervasiveness on different online sites serves as a reminder of its presence for consumers. The site’s usefulness is diversified beyond applicants for homes, serving students who do research, homeowners who are thinking of selling or leasing their homes, and others (Zillo, 2019).

Strategies

Strategies: Zillow’s website and brand strategies are highly effective in consumer housing demands.

Simple comprehension and utilization of the website guarantees a positive experience for all users.

Consumers will return to the website for future accommodation requirements and even recommend others, resulting in favorable consumer behavior and brand image. Zillow’s website leaves no space for despair, frustration, or unmet needs, which constantly guarantees consumer interaction and encourages awareness of its products and services.