BUS FPX 4015 Assessment 3

Assessment Instructions

1. Select an Organization:
   • Choose a clearly defined marketing firm.
   • You may take your workplace or a publicly available company like Apple, Microsoft, or Amazon.
2. Assess the Competitive Position & Market Growth:
   • Determine whether your chosen firm is in a strong or weak competitive position.
   • Determine whether the rate of market growth is quicker or slower.
   • These will decide which of the four of the company’s overall strategy is the matrix.
3. Complete a Grand Strategy Matrix:
   • Apply the big strategy matrix template (course provided or come up with your own).
   • Chart the organization in terms of speed of market growth and competitive posture.
   • Compare if the organization strategies are in agreement with the advice of IV.
4. Provide Analysis & recommendations.
   • The Grand Strategy comes with the most significant differences and findings from the matrix.
   • Propose a change in the firm’s strategy from your observations.

BUS FPX 4015 Assessment 3:Understanding the Grand Strategy Matrix

The grand strategy categorizes matrix companies into four quarters depending on market competitiveness and growth:

1. Quadrant 1 (Strong Position & Rapid Growth):
   • Businesses in this quadrant should adopt entry, product development, or innovation strategies in the market.
   • For instance, Tesla prioritizes innovation and market expansion.
2. Quadrant 2 (Weak Position & Rapid Growth):
   • Businesses in this quadrant should adopt market development or relapse strategies.
   • Example: Uber expansion in food distribution (Uber Brick) to provide variety.
3. Quadrant 3 (Weak Position & Slow Growth):
   • Such strategies as reducing, cost cutting, or restructuring are advised.
   • Example: Kodak suffered due to the outdated business model.
4. Quadrant 4 (Strong Position & Slow Growth):
   • Organizations need to diversify or acquire competitors to keep dominance intact.
   • Example: Coca-Cola purchased new drinking marks to keep growing.

Additional Requirements

• APA Formatting: Quotes all sources properly (APA 7th version).
• Font & Spacing: Times New Roman, use 12-point writing, and keep professional formatting.
• Error-Free Writing: Safe clarity, texture, and correct grammar.

How to Complete This Assessment

1. Attempt market status and competitive position for the chosen company.
2. Plot the analysis using a large strategy matrix.
3. Compare the current strategy with the suggested IV strategies organization.
4. Write a half-page summary of key differences and suggestions.
5. Send both the Grand Strategy Matrix and your analysis report.