BUS FPX 4015 Assessment 1

SWOT Analysis Introduction

Businesses across the globe employ SWOT analysis for periodic assessment of internal and external organizational issues (School, 2019). SWOT analysis assists in the identification of challenges that enhance productivity and efficiency and develop strategies (School, 2019).

Strengths

• Brand recognition: Apple’s global brand recognition, developed through dedication to the hypnotic history and expertise, fosters strong consumer loyalty.
• Workforce: Renowned for its effective and dedicated workforce, Apple ensures an extraordinary customer experience, leading to the loyalty of the brand and the market’s success.
• Finance: Apple has come out as one of the most valuable companies globally, with a diverse stream of revenue, including member services (Lion, 2019).

Weaknesses

• Operating System (OS): Apple OS restrictions hinder cross-platform compatibility and frustrate users who desire impromptu incorporation into devices.
• Prices: Excessive product prices restrict market entry, particularly in competitive markets like wear and tear, where durability is a significant concern.
• Distribution: Apple’s restrictive distribution strategy practices Market access negates high prices and denies access to the product.

Opportunities

Distribution extension: Variation in distribution channels may lead to market access and enhance strength, thus boosting the market share.

• Research and development (R&D): Sinking new products like TV and expanding OS interpretation may result in future growth and sustained competition.
• Enhancing the operating system: Enhancement in OS compatibility with other platforms can make more people use it and enhance the overall user experience.

BUS FPX 4015 Assessment 1 SWOT Analysis 

Threats

• Competition: Ferocious competition from competitors like Samsung, Dell, and Microsoft jeopardizes Apple’s market position and profitability.
• Work issues: Rising labor costs and issues of moral work practice pose threats to Apple’s cost profile and image.
• Shortage of resources: Apple’s reliance on scarce product production increases the risk of disruptions due to dwindling global resources.